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HUGO BOSS has defined sales through the Company’s directly operated stores (DOS) as one of its most important engines for growth. The global DOS presence was therefore expanded through the addition of 77 new stores, to a total of 287. As in the previous year, the shop-in-shop concept saw the most expansion on a percentage basis. Another 47 units were added to the existing 143 shop-in-shop units in 2007, to reach a current total of 190 units. The number of the Group’s own independent stores increased by 30 to a total of 97.
HUGO BOSS strengthened its own retail business in fiscal 2007 by actions that included taking over former franchise stores in Germany and Mexico. This has practically doubled the Group’s own retail space in Germany. The Group was also able to occupy attractive locations in the USA, France, Spain, China, and Australia.
Number of directly operated stores (DOS)
Overall, DOS sales in fiscal 2007 grew by a total of 25% to EUR 239 million (2006: EUR 192 million). Sales via directly operated stores as a proportion of total sales was therefore approximately 15% (2006: 13%).
Taking into account the more than 900 franchise stores and shops, the HUGO BOSS Group therefore currently has a total of 1,200 monobrand stores in 80 countries.