History   

Sales performance


The Group sales of EUR 1,632 million were the highest in the Company’s history (2006: EUR 1,496 million). This corresponds to an overall 9% improvement in all regions compared to the previous year (EUR 136 million). Domestic sales grew by 4% to EUR 361 million, while foreign sales grew by 11% to EUR 1,271 million. HUGO BOSS achieved sales growth in both the menswear and womenswear segments. In the womenswear segment, the Company even exceeded its own growth objective of +25%, with sales growth of 29%.

The effects of currency fluctuations in fiscal 2007 had a negative impact on sales performance. The negative effects of the weakening Japanese yen, the weaker U.S. dollar and the Canadian dollar as well as the Swiss franc had an adverse affect on currency-adjusted sales performance. Currency-adjusted Group sales increased by a total of 12% for fiscal 2007.

Within each quarter, HUGO BOSS was able to achieve a clear growth in sales in 2007 over the comparable prior-year periods.

Multi-year summary of group sales

Multi-year summary of Group sales (bar chart)

Sales by Brand

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in € million

 

2007

 

2006

 

Change in %

BOSS

 

1,485.1

 

1,347.9

 

10

Menswear

 

1,276.3

 

1,185.7

 

8

Womenswear

 

208.8

 

162.2

 

29

HUGO

 

144.0

 

136.2

 

6

Others

 

2.9

 

11.4

 

(75)

Total

 

1,632.0

 

1,495.5

 

9

Sales by Region

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in € million

 

2007

 

2006

 

Change in %

Germany

 

361.3

 

346.9

 

4

Other European countries

 

762.4

 

681.9

 

12

Americas

 

298.5

 

273.6

 

9

Asia/other regions

 

160.9

 

150.1

 

7

Royalties

 

48.9

 

43.0

 

14

Total

 

1,632.0

 

1,495.5

 

9

Sales by Quarter

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in € million

 

2007

 

2006

 

Change in %

First quarter

 

499.6

 

458.9

 

9

Second quarter

 

294.1

 

253.2

 

16

Third quarter

 

534.0

 

503.5

 

6

Fourth quarter

 

304.3

 

279.9

 

9

Total

 

1,632.0

 

1,495.5

 

9


 
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  • Sales